About Us

My Beauty World
  • Boutique Distribution
  • Bespoke.
  • New brands .

My Beauty World is a new boutique distribution company founded in 2015.

The company offers bespoke solutions for new brands looking to enter the UK or continental European market.

Working on the basis that ‘no size fits all’ My Beauty World aims to tailor the best solutions for the individual brand’s requirements be it as a consultant, agent, distributor or something in-between.

Having worked in the beauty industry for over 20 years, founder Tina Sogaard believes in building close relationships with brand owners and customers alike.

At the heart of the business lies a firm understanding that success can only be achieved through a high level of integrity, openness and honesty.

My Beauty World works with highly skilled and experienced business professionals and can team you up with top photographers, web designers, logistics and more.

My Beauty World


Graduating with two masters in Law, company owner Tina Sogaard began her career in the beauty industry when she joined Estee Lauder Companies Travel Retail division in 1998.

After successfully restructuring the Nordic region (Scandinavia, Poland, Baltics), she moved to British brand Molton Brown to build their European business, launching the brand in France, Germany and Scandinavia.

She since started her first consultancy business working with several new niche brands before finally founding My Beauty World in 2015.